XM Satellite Radio

XM Satellite Radio was a terrific experience during the four years I was there. We built an industry out of nothing and I thoroughly enjoyed the early years of the company and the pioneering spirit of the hard working group that brought satellite radio to the masses. My early job responsibilities were twofold, first in developing retail training and merchandising programs and second in educating and growing the OEM business. After two years XM brought me to the headquarters in Washington DC to build a direct sales department alongside a few other talented team members. I can honestly say that from 2005 to 2007 I developed more business skills and learned more industries than I would have ever thought possible. From day one brainstorming on a whiteboard to two years later when we had built the company’s 2nd largest sales and revenue department was a magical time.

Key Highlights:

• Increased subscribers by 1M, exceeding dept. budget for 16 quarters.
• Established 3rd largest XM retailer department in less than 2 years by developing core business units specializing in e-commerce, affiliate programs, event promotions, incentives, bulk sales, and CRM.
• Helped produce $10M in free ads and won 100,000 in new subscribers by executing national campaigns with Bally’s Total Fitness, Comcast, Bridgestone Golf, Dockers, and PGA Tour.
• Raised $450,000 for Susan G. Komen Breast Cancer Foundation and attracted 15,000 subscribers via promotion of Pink Pioneer Inn product.
• Cultivated alliance with Carey Limousines, making XM a stock feature.
• Established firm’s event sales strategy, bringing onsite sales to MLB, PGA, NHL, and INDY Racing sports franchises.

XM & Bally's Commercial

XM & Bally Total Fitness Promo Spot from David Rewalt on Vimeo.

This is the TV Commercial Bally's launched nationally as part of the partnership promotion I put together with them.

Team XM Broadcast 10/2006

Team XM Triple Platinum Announcements 10/2006 from David Rewalt on Vimeo.

This is Nate Davis (then COO) of XM announcing the triple platinum winners for October 2006 for outstanding performance and contribution.